A PLAYGROUND FOR DANGEROUSLY CURIOUS MINDS

Pick a window.
Fall into a rabbit hole.

Strange questions, rough calculations, reverse engineering, circular ideas, experiments, systems, and things worth investigating simply because they make you stop and think.

#01
UNIVERSE

Could This Work?

Ideas that sound weird but deserve investigation.

#02
UNIVERSE

Back-of-the-Envelope

Physics + economics + engineering + business + common sense.

#03
UNIVERSE

Reverse Engineer the World

How ordinary things actually work — from books and elevators to warehouses and ATMs.

#04
UNIVERSE

Make It Circular

Waste → input. Repair. Reuse. Remanufacture. Resource loops.

#05
UNIVERSE

Economic Archaeology

Work backward from something's price, supply chain, or existence.

#06
UNIVERSE

Systems & Operations

What happens if this one variable changes?

#07
UNIVERSE

Numbers Nobody Asked For

Fermi estimates and ridiculous quantitative questions.

#08
UNIVERSE

Build / Test It

Ideas that can actually be prototyped, measured, broken, and improved.

#09
UNIVERSE

Rabbit Holes

Questions where the answer creates five better questions.

NEW SIGNALS

Latest ideas

Why is a milk packet shaped and made the way it is?

Why a squashy square packet that's chilled and every morning when I collect the packet, it's a crazy feeling. Seriously worth investigating on and may this will tie back to our "Make it Circular" category someday.

#milk-packet

If a mountain 1000m tall is eroded by external forces by 0.05mm/year, how long until it disappears and where does it go?

Pretty good to think about

#mountain

Can I build a diesel locomotive alone?

For this, let's put the question of costs aside because if you are obsessed, there should be nothing stopping you

#locomotive

Can I bleach wash an old book and get back blank pages to write or re-print on?

There are shops out there with old books stashed since 1970s and in this digital sloth age, no one is gonna care for that book

#paper